I can deal with being unpopular for this one. Starting out my career in fast fashion, I am adamant that sustainable fashion must borrow fast fashion’s psychology of desire to drive real change. Find out why

The sustainable fashion industry is at an incredibly exciting time, but it’s still at a crossroads. Why does it still feel like no one’s listening? Or at least, taking action?

From plant-based feathers and pollution-eating denim to vertical-farmed cotton and circular couture, Irigai’s Fashion Month SS26 sustainability trend report explores how creativity, tech, and science are reshaping fashion’s future.

In case you missed it, the latest issue Vogue 2025 features an AI model in an advert for the first time, and the internet has popped off...

Wth increasing exposés on quality and supply chains, many people are losing trust in luxury fashion brands.

The secondhand fashion market is growing 2.7x faster than the global fashion industry. Here’s how resale is redefining consumer behaviour, brand value, and the future of sustainable fashion.

Collages have been quietly dominating the social media landscape, not just as aesthetic content, but as a deeper signal of how brands understand their customers. What started as nostalgic moodboarding has evolved into a new language of audience profiling, community building, and trend creation.

There’s been a surge in escapist fashion campaigns in 2025 - surreal and satire reigns when the world is falling apart. Irigai explores key fashion campaigns as social commentary.

Big moves being made in sustainable fashion news circularity initiatives across the world throughout May - from textile sorting and recycling to booming re-sale shopping habits.