Whether we like it or not, fashion runs on novelty and anticipation. On the tiny emotional reset that comes with imagining a slightly different version of yourself. Fast fashion didn’t build around that accidentally, it engineered it.

From the rise of resale to tax reform and biotech fabrics - October’s news is rewriting fashion’s responsible playbook. Read the full round-up by Irigai.

From the rise of resale to tax reform and biotech fabrics - October’s news is rewriting fashion’s responsible playbook. Read the full round-up by Irigai.

From the rise of resale to tax reform and biotech fabrics - October’s news is rewriting fashion’s responsible playbook. Read the full round-up by Irigai.

Fast fashion sells dopamine. Sustainable fashion sells duty. Only one is winning. Learn how value-driven branding scales impact.

I can deal with being unpopular for this one. Starting out my career in fast fashion, I am adamant that sustainable fashion must borrow fast fashion’s psychology of desire to drive real change. Find out why

From the rise of resale to tax reform and biotech fabrics - October’s news is rewriting fashion’s responsible playbook. Read the full round-up by Irigai.

The sustainable fashion industry is at an incredibly exciting time, but it’s still at a crossroads. Why does it still feel like no one’s listening? Or at least, taking action?

From plant-based feathers and pollution-eating denim to vertical-farmed cotton and circular couture, Irigai’s Fashion Month SS26 sustainability trend report explores how creativity, tech, and science are reshaping fashion’s future.

The EU didn’t come to play this September. New sustainable fashion legislation is reshaping design, waste management, and brand accountability - with huge implications for the industry’s future.