I can deal with being unpopular for this one. Starting out my career in fast fashion, I am adamant that sustainable fashion must borrow fast fashion’s psychology of desire to drive real change. Find out why

From the rise of resale to tax reform and biotech fabrics - October’s news is rewriting fashion’s responsible playbook. Read the full round-up by Irigai.

The sustainable fashion industry is at an incredibly exciting time, but it’s still at a crossroads. Why does it still feel like no one’s listening? Or at least, taking action?

From plant-based feathers and pollution-eating denim to vertical-farmed cotton and circular couture, Irigai’s Fashion Month SS26 sustainability trend report explores how creativity, tech, and science are reshaping fashion’s future.

The EU didn’t come to play this September. New sustainable fashion legislation is reshaping design, waste management, and brand accountability - with huge implications for the industry’s future.

Marketing feels harder than ever. It's noisy out here. Staying relevant is an expensive and time-intensive game of jumping through...

There has been a lot going down in the sustainable fashion world, and it's mostly a bit uncomfortable. Accreditations such as 'Made in Italy' and B Corp are showing to be untrustworthy, supply chain and data exploitation, and an AI generated model in the world's leading fashion magazine.

Irigai's creative strategy packages have brand new names, and it’s way more than just a vibe shift. Meet Eos, Metis and Athena.

There has been a lot going down in the sustainable fashion world, and it's mostly a bit uncomfortable. Accreditations such as 'Made in Italy' and B Corp are showing to be untrustworthy, supply chain and data exploitation, and an AI generated model in the world's leading fashion magazine.

In case you missed it, the latest issue Vogue 2025 features an AI model in an advert for the first time, and the internet has popped off...