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Metis

turn wisdom into a system

Metis was the strategist behind the throne. she was the foresight that made empires possible.

as Irigai's deep thinker, Metis represents the moment your brand shifts from surface to structure.
 
this package gives you the system, the spine, and the strategic intelligence to grow with intention, not accident. some of the best ideas are accidents - the slinky, for example.

lets bring Metis's method to some (arguably necessary) madness.

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Metis is right right for you if:

you're a brand with a product or offering already live but you're feeling unclear how to position or grow it.

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you've been ‘doing the marketing thing’ but feel stuck, inconsistent, or disconnected from results.

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you want to confidently delegate creative and marketing without it slipping into mess or mediocrity.

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you're tired of trend-chasing without a spine underneath.

what does Metis deliver?

a full creative strategy tailored to your brand: messaging, brand voice, narrative structure, audience clarity, and visual direction.

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campaign direction and concepting for upcoming drops, launches, or seasonal moments.

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defined content and brand pillars that reduce insecurity and eliminate decision fatigue.

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branded references and examples to guide consistent rollout - from TikTok to pitch decks.

 

tools to onboard new team members or collaborators without chaos and inconsistency.

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Metis is the package that turns your brand into a living, scalable system.
 
it’s how you stop spinning your wheels and start building equity in the way people see, feel, and experience you.
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Metis likes to get deep

it's her best flex. it's all very personal, it's also all very flexible. so you can add or remove what we deliver based on what's right for your brand right now. 

video content frameworks and creation

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influencer and community strategy

 

SEO + website copy architecture

 

email campaign structures and CRM

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there are three creative strategy packages to choose from

& much like the brands they're designed to elevate, they all have a great story.

or

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step 
differently

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Irigai offers a range of creative and content services for sustainable fashion brands.

with a retainer, your creative strategy lives and breathes every month.

 

this consistency keeps your brand aligned, visible, and ahead.

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