
content planning and production
content calendars
forward planning via content calendars helps avoid reactive posting that feels inconsistent and rushed, it keeps you aligned across platforms and content.

what's involved in content planning and production?
campaign playbooks
these set you up with a system for launch which can be diversified and adapted throughout different campaigns and drops. your very own rulebook to win the game.
content pillars
having set areas your content sits within harnesses your identity and anchors you with your industry and niche. you could maybe think of this as mini spines. vertebrae!
alignment across platforms
your communications don't just live in one place, but it needs to stay consistent to create a seamless customer journey, build credibility and increase conversions.

it's all flexible
you can pick and choose what you need from Irigai. there's no one set way to do you.
build content planning and production into a retainer :) build content planning and production into a retainer :)

marketing retainers start from 5 hours per week
5 hours
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$450 p/w
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12 week minimum
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10% discount with strategy package pairing ($405 p/w)
10 hours
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$850 p/w
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12 week minimum
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10% discount with strategy package pairing ($765 p/w)
15 hours
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$1,200 p/w
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12 week minimum
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10% discount with strategy package pairing ($1,020 p/w)




