Trend Relevance Matrix

To call social media trends unpredictable is like calling MAFS addictive.

Trends move increasingly fast, relevance moves even faster. TikTok trends peak just 3-5 days in, sometimes they have just hours until they die out.

Viral content and all that moved with it can be chaos. It can be tricky to maintain identity and allocate precious time and resources to hopping on one without being sure. Jumping on every trend is how brands lose clarity, identity, and trust.

Social platforms reward speed—but brands grow through strategy. So, what's the solution?

A Quick Decision & a Brand Identity Exercise

The good news is that Irigai loves a formula. A quick win. A way to cut through to chaos.

Use the Trend Relevance Matrix to balance cultural agility with creative integrity. It’s your go-to filter for staying on-trend without going off-brand. Not only does this save you time and energy, it's an opportunity to check in on your brand identiy and how you're authentically showing up.

The matrix evaluates trends across five key attributes to give a balanced approach to your decision.

The Trend Relevance Matrix is for Creators

Whether you're running an independent studio, scaling a purpose-driven brand, or leading social at a high-growth company, this tool gives you clarity in a chaotic content cycle.

It’s one of many Irigai resources designed to help you stay relevant and real.

btw, like the free resource??

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