Irigai's Trend Relevance Matrix helps brands quickly decide whether a trend is worth the hype for them, or to use their time and resources elsewhere.

Big moves being made in sustainable fashion news circularity initiatives across the world throughout May - from textile sorting and recycling to booming re-sale shopping habits.

Irigai is a branding intelligence studio rooted in strategy, sustainability, and soul. We partner with emerging and established brands across fashion, beauty, lifestyle, and design - with one common thread: future-facing.