The sustainable fashion industry is at an incredibly exciting time, but it’s still at a crossroads. Why does it still feel like no one’s listening? Or at least, taking action?

Irigai's creative strategy packages have brand new names, and it’s way more than just a vibe shift. Meet Eos, Metis and Athena.

There has been a lot going down in the sustainable fashion world, and it's mostly a bit uncomfortable. Accreditations such as 'Made in Italy' and B Corp are showing to be untrustworthy, supply chain and data exploitation, and an AI generated model in the world's leading fashion magazine.

Collages have been quietly dominating the social media landscape, not just as aesthetic content, but as a deeper signal of how brands understand their customers. What started as nostalgic moodboarding has evolved into a new language of audience profiling, community building, and trend creation.

Irigai is a branding intelligence studio rooted in strategy, sustainability, and soul. We partner with emerging and established brands across fashion, beauty, lifestyle, and design - with one common thread: future-facing.