Irigai's Creative Strategy Packages Have a New Vibe, Same Slay

Introducing Eos, Metis & Athena

It's giving girlband...

Irigai's creative strategy packages have brand new names, and it’s way more than just a vibe shift.

As a brand founded on bringing depth and strategy to everything, it felt like the previous package names just were not it. They felt more home renovation than home.

Irigai builds brands rooted in clarity and thoughtfulness, so the tools they use should reflect that in every element. So we’ve left behind 'The Frame' and 'The Build'. They worked. But they didn’t speak. They certainly didn't slay. Not in the way we needed them to.

If You're Thinking This is A Bit Random, You've Got A Point

It's probably because you don't know that Irigai as a name is derived from Greek mythology.

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Iris (Goddess of communication) +

Gaia (Goddess of the Earth)

Given this, naming each strategy package after goddesses who individually embodied clarity, craft, or power that Irigai packages reflect felt impossible to not do one the lightbulb switched on.

Let's get into what each package does, and why we've named them after these icons.

 Eos

Clarity in the new light

Named after the goddess of dawn, Eos marks the beginning of conscious direction.

In mythology, Eos rises first. She signals a shift — from static to movement, from unconscious to aware. This package does the same. With it, you don’t just show up, you arrive with meaning.

If you’ve been feeling foggy, inconsistent, or unsure what your brand actually stands for, this is where you align, refine, and start fresh with purpose.

Who it’s for:

• Founders at the beginning of their brand journey

• Brand teams looking to pivot or reset

• Those overwhelmed by marketing chaos, unclear messaging or scattered identity

• Anyone wanting a solid strategic backbone before building or relaunching a brand

  
  

What it gives you:

• A clarified core message, voice, tone and brand positioning

• Narrative themes and pillars to anchor your comms

• Audience clarity: who you’re speaking to, and how they want to be spoken to

• Brand values and key visual cues that feel like you (and your audience)

• An aligned foundation to build from — creatively and operationally

Let's Talk About Eos

Metis

Where strategy becomes structure

Metis was the mind behind the moves - the quiet strategist. With Metis, your brand becomes a system, not a string of one-off posts. A culture, not just a product. This is where brands stop blending in and start becoming known. It’s a full creative strategy rooted in your truth and designed to scale.

Who it’s for:

• Brands with a product or offering already live but unclear how to position or grow it

• Founders who’ve been 'doing the marketing thing' but it feels inconsistent or doesn’t translate to sales/engagement

• Those who want to hand off creative confidently without things slipping into mess or mediocrity

• Teams tired of reacting to trends with no spine underneath

  
  

What it gives you:

• A full creative strategy document tailored to your brand (think messaging, mood, audience, story, and style)

• Campaign direction and ideas for upcoming drops, launches, or seasonal moments

• Content and brand pillars to reduce guesswork and eliminate decision fatigue

• Brand references and examples that guide consistent rollout - from TikTok to pitch decks

• The tools to onboard new team members or collaborators with zero chaos

Let's Talk About Metis

Athena

World domination

Athena was THE strategist. Goddess of both wisdom and war - the sharp, long-game thinker. The Athena package is just that. It’s Irigai’s most complete creative strategy offering, giving you a system of creative and commercial decision-making rooted in your values, your audience, and the cultural moment. This is how your brand becomes iconic with depth, distinction, and direction.

Who it’s for:

• Brands with product-market fit ready to level up visually, verbally, and strategically

• Founders preparing for investment, expansion, or major campaigns

• Those with growing teams who need cohesive, ownable brand IP to unify comms

• Creatives who are tired of scrambling and want to build with intention

  
  

What it gives you:

• A complete creative strategy: messaging, brand voice, tone, narrative structure, visual direction, campaign playbook, and cultural positioning

• Multi-channel creative direction (social, digital, experiential, comms)

• Campaign and collection launch frameworks, content blueprints, and execution guides

• Audience moodboards, comms cadence, and scalable brand rules for internal or agency use

• Founder-aligned storytelling: your origin, your mission, and your cultural stance crafted with clarity and distinction

• Presentation-ready brand decks, concept write-ups, and strategy docs ready for investors or collaborators

Let's Talk About Athena

Why Creative Strategy Packages?

Because we’re in a weird time. Marketing teams are being slashed. Creative direction is being deprioritised. Content is being treated like decoration, not direction. And it’s showing. To elevate the sustainable fashion movement to a point where more change is being made, we need to change how we play the game.

Irigai creative strategy packages are built for founders who want to ride through the chaos and finally build from the core.

A creative strategy isn’t a luxury - it’s a lever. One that saves time, trims wasted spend, and keeps your brand consistent even as teams shift or trends spiral.

Whether you need…

• Clarity (Eos)

• Structure (Metis)

• Complete direction (Athena)

there’s a strategy package for that, tailor made for your brand.

Let's Talk Strategy