The sustainable fashion industry is at an incredibly exciting time, but it’s still at a crossroads. Why does it still feel like no one’s listening? Or at least, taking action?

Irigai's creative strategy packages have brand new names, and it’s way more than just a vibe shift. Meet Eos, Metis and Athena.

There has been a lot going down in the sustainable fashion world, and it's mostly a bit uncomfortable. Accreditations such as 'Made in Italy' and B Corp are showing to be untrustworthy, supply chain and data exploitation, and an AI generated model in the world's leading fashion magazine.

There’s been a surge in escapist fashion campaigns in 2025 - surreal and satire reigns when the world is falling apart. Irigai explores key fashion campaigns as social commentary.