The sustainable fashion industry is at an incredibly exciting time, but it’s still at a crossroads. Why does it still feel like no one’s listening? Or at least, taking action?

From plant-based feathers and pollution-eating denim to vertical-farmed cotton and circular couture, Irigai’s Fashion Month SS26 sustainability trend report explores how creativity, tech, and science are reshaping fashion’s future.

Irigai's creative strategy packages have brand new names, and it’s way more than just a vibe shift. Meet Eos, Metis and Athena.

Collages have been quietly dominating the social media landscape, not just as aesthetic content, but as a deeper signal of how brands understand their customers. What started as nostalgic moodboarding has evolved into a new language of audience profiling, community building, and trend creation.