Athena
world domination.
the complete creative strategy that transforms your brand into an icon.
Athena was the ultimate strategist - goddess of wisdom and war.
the Athena package is Irigai’s most complete creative strategy offering. intelligent, calculated moves designed for the long game. she doesn't just represent battle, but civilisation.
this is how long-term systems are formed. Athena offers duality, your brand will be fierce enough to compete, wise enough to last.
Athena is here for you if you are ready for anything:
brands with product-market fit ready to level up
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founders prepping for investment, expansion, or major campaigns
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teams needing a cohesive, ownable IP to unify their creative direction
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creatives tired of scrambling and ready to play the long game
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what does Athena deliver?
a complete creative strategy: brand voice, tone, narrative structure, visual direction
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multi-channel creative direction: social, digital, experiential, comms
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campaign and collection launch playbooks with execution guides
long term comms cadence for consistent rollouts
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investor-ready decks, concept write-ups, and strategy docs
Athena sets your brand up for cultural longevity. With a system of creative and commercial decision-making, you’ll have a brand that becomes iconic.
Athena is all about expansion
Athena is nothing but multifaceted. all-seeing, definitely all dancing. She's a beady-eyed good time. Athena calls for action, and strategies can be taken a lot further with:
a fully comprehensive PR & comms playbook
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internal presentations and team workshops
experiential concepts and organisation, such as pop-ups and irl campaigns
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stockist and wholesale strategy and reach out
advanced analytics dashboard setup
