The Latest in Sustainable Fashion News - June 2025

arthursbeth
Jul 1
3 min read

Half way through 2025, and huge sustainable fashion news across the world throughout the past month - governments and brands alike showing up and letting down claims, big investments in circular textile technology and the resale boom evolving. It's all going on.

France Passes Bill Targeting Fast Fashion Advertising

Historic and unprecedented. France’s Senate just approved new legislation to curb the environmental toll of fast fashion. It includes an advertising ban, a tiered eco-penalty tax, and mandated transparency on product impact.

Potentially the sharpest clause? Up to €10 per item in penalties by 2030 - based on environmental performance, not quantity sold. The bill clearly distinguishes between fast fashion and ultra fast fashion - aka Shein and Temu - but European giants like Zara aren’t totally off the hook.

This could shift the dynamics of digital advertising and force high-volume retailers to be more transparent — or pay for it.

Source: ESG Today

Chanel Launches Nevold - A Collective, Circular Materials Platform

Chanel just launched Nevold - a B2B platform that transforms offcuts, unsold items, and textile waste into luxury-grade materials. Think recycled tweed, repurposed leather, and lab-level material innovation.

Nevold isn’t just for Chanel - it’s open to other brands. Which is major.

This is an infrastructure move, not another resale push. It targets raw material scarcity at the root, while experimenting with blended-content textiles that can still meet luxury standards.

Chanel’s not out of hot water when it comes to sustainability transparency, their 2/5 'not good enough' rating on Good on You outlines where they fall short. But they’ve invested in a future-facing, scalable system that could raise the bar.

Source: The Fashionography

H&M, Adidas, Shein Called Out for 'False Solutions” in New Climate Report

A report from the NewClimate Institute has slammed fashion giants like H&M, Adidas, Shein, and Lululemon for climate strategies based on what they call “false solutions.”

We’re talking offsets, “carbon intensity” claims, and net-zero pledges that let emissions rise anyway.

Brands may be talking circularity, but the data shows a gap between goals and actual reductions. Shein’s emissions, for example, are still projected to more than double by 2030.

It’s a reminder that bold claims don't aways meaningful climate action.

Source: Fashion Dive

EU’s Greenwashing Law Stalls — What This Means

The EU’s Green Claims Directive - meant to regulate eco-marketing - has been paused. Why? Political pressure and corporate lobbying.

This directive would’ve required brands to back up environmental claims with science. Its pause creates a vacuum where greenwashing continues unchecked, particularly problematic when sustainability claims are becoming a branding essential.

It also exposes the fragility of political will to regulate one of the most polluting industries on the planet. It's disappointing. It's an interesting space to watch, as what happens next will set the tone for climate accountability in Europe.

Source: Forbes

Mango Taps Circulose to Boost Textile Recycling

Mango just teamed up with Swedish innovator Circulose to incorporate recycled cotton into its collections. The goal? To replace virgin cotton and scale low-impact materials by 2030.

Circulose is made by breaking down textile waste into a new raw material - a tech solution that's circular and scalable. This partnership signals Mango is taking a more serious approach to material innovation.

Smart move, especially since customers are watching which brands are investing in real sustainability versus surface-level claims.

Source: Fashion Network

The Volte Launches UK Rental Platform

Australian fashion rental platform The Volte just landed in the UK. Over 1,000 pieces are available to rent - from Jacquemus dresses to Ganni fits.

Backed by eBay, this move is about extending product life and reshaping ownership in fashion. It’s also a data-rich model: brands can track demand while giving customers access without ownership pressure.

Rental is having a quiet a resurgence - especially as resale becomes oversaturated. Watch this space.

Source: WWD