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A practical content planning toolkit for small, independent businesses who want to make their content work harder without spending their entire week creating it.
Whether you're selling preloved and vintage, making and upcycling, running a creative service or building an independent brand, this planner helps you turn scattered ideas into a more manageable, commercially minded content plan.
Find your focus: Identify the 3–4 content pillars you want your brand to be known for.
Build a realistic routine: Turn one idea into three content outputs in around two hours.
Plan ahead: Create a reusable four-week content plan.
Make seasonal selling work: Adjust your content around key sales moments and seasonal priorities.
Prioritise what you're selling: Get clear on which products, pieces or services deserve attention.
Think before you discount: Calculate what a markdown actually costs your business.
Explore collaborations: Develop ideas for bundles and partnerships with other independent businesses.
Learn from your content: Track trial reels and test what works, one thing at a time.
An easy-to-use, eight-tab digital spreadsheet with fill-in sections, worked examples and helpful prompts. No complicated systems or marketing jargon required.
It's designed to be completed in stages: start with around 10 minutes of preparation, use it to guide your planning, then revisit the relevant tabs throughout the year.
A practical content planning toolkit for small, independent businesses who want to make their content work harder without spending their entire week creating it.
Whether you're selling preloved and vintage, making and upcycling, running a creative service or building an independent brand, this planner helps you turn scattered ideas into a more manageable, commercially minded content plan.
Find your focus: Identify the 3–4 content pillars you want your brand to be known for.
Build a realistic routine: Turn one idea into three content outputs in around two hours.
Plan ahead: Create a reusable four-week content plan.
Make seasonal selling work: Adjust your content around key sales moments and seasonal priorities.
Prioritise what you're selling: Get clear on which products, pieces or services deserve attention.
Think before you discount: Calculate what a markdown actually costs your business.
Explore collaborations: Develop ideas for bundles and partnerships with other independent businesses.
Learn from your content: Track trial reels and test what works, one thing at a time.
An easy-to-use, eight-tab digital spreadsheet with fill-in sections, worked examples and helpful prompts. No complicated systems or marketing jargon required.
It's designed to be completed in stages: start with around 10 minutes of preparation, use it to guide your planning, then revisit the relevant tabs throughout the year.