hey, Susty Club!
this page is exclusively for you.
here you’ll find your free guide to levelling up as a small brand through the most competitive season of the year, plus member rates on working with Irigai directly.
Q4 is loud, and it matters for small businesses. this is about doing it in a way that’s true to your brand, honestly communicated and backed by the right collaborations.
most independent brands are one-person businesses handling sourcing, photography, listing, posting, packing and customer service, so content planning gets squeezed. It’s a lot.
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download your free guide
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see special Susty services
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claim exclusive discounts
✷ download your free guide ✷ see special Susty services ✷ claim exclusive discounts
the winter arc guide
much like the viral winter arc that found our algorithms, this season comes with pressure: an unspoken expectation of success, transformation and a general glow-up.
but the focus it brings can be motivating, and it’s a good chance to get clear on what you stand for. where energy goes, magic flows.
together we’ll build messaging that scales.
exclusive Susty Club services
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exclusive Susty Club services ✷
group therapy
the messaging clinic
£65 per person
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Join the live session on 18th November, 60-90 minutes, capped at 10 people
Work through your four-line message, with feedback from me and the group
Walk out with customer-ready messaging
Sign up deadline: 13th November
Clinic attendees get 25% off a second opinion within 7 days, which links the two products.
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Across the next few months, every feed will say the same thing.
Let’s make sure people see founder-led brands. Lets swap the clichés for something you.
18th November, 5pm GMT
Sign up deadline: 15th November
individual review
the second opinion
£55 per review
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Send Beth your copy, plan or content for review
Beth marks it up and records a voice note
You get both back within 3 working days
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a marked-up document with specific edits
a voice note explaining the why behind them
a clearer message to post this week + personalised expert advise
messaging Clinic attendees get a 25% discount
if booked within 7 days.
also welcome to send us a DM.
member rates
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Usually £350 - for one question you’re stuck on. Great for a campaign or launch.
a 90-minute working session, with preparation and research beforehand
bring your positioning, your Q4 message or what isn’t converting
get a written summary with clear next steps
discount valid if booked before 11th December
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For a clear plan, delivered in as quick as a week.
a fixed one-week scope, subject so availability
your stock/service-led plan, sales message and simple content plan
a finished plan you can use straight away
valid if booked before 11th December
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For businesses ready to grow beyond one season.
Susty Club members receive a 15% discount on this service
positioning, voice and audience clarity
content direction you can keep using
priced by scope, so enquire for details
discounts are valid when booked before 15th December.
not sure where to start?
let’s see where you’re at
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Start with the guide, then the messaging clinic or a second opinion.
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Maybe a a creative strategy session, or a Q4 sprint.
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you can also book a free 15min intro call with Beth to find your best fit.
Beth Arthurs is the founder of Irigai, working sustainable fashion and circular founder-led businesses on their creative strategy.
she started out in fashion buying, so she knows how stock, pricing and customer demand really work, before moving into sustainable fashion marketing with founder-led brands and businesses around the world.
Beth helps purpose-led businesses get clear on their positioning, language and content, without the beige stereotype.